An ETF is a basket of investments that you can buy and sell on the stock exchange like a single share. It's a simple way to own many stocks or bonds at once, spreading your risk without picking investments individually. What is a stock? A stock is a small piece of ownership in a company. When you buy a stock, you own a tiny share of that business and can benefit if it grows in value. What is a bond? A bond is essentially a loan you give to a government or company. In return, they pay you regular interest and promise to give your money back after a set period.

No. ETF Matchmaker provides information and education, not regulated financial advice. We help you understand your options, but the final decision is always yours.

From the one-time fee you pay for recommendations. That's it. We don't have ads, we don't sell your data, and we don't earn commissions from platforms or ETF providers.

We offer a 30-day money back guarantee. If you genuinely feel the recommendations don't match the answers you gave, email us at hello@etfmatchmaker.com and we'll sort it out.

You can, and it's a reasonable starting point. The difference is in the details: ChatGPT's training data can be months old and it may suggest ETFs you can't actually buy on your platform or hold in a UK ISA. ETF Matchmaker matches you against 250 individually vetted, UCITS-compliant ETFs with verified platform availability, and our complete methodology is published so you can see how we choose. Our algorithm also gives you the same answer every time you ask.