Why this exists
Every year, thousands of people decide to start investing. They open a stocks and shares ISA, fund it with their savings, and then... freeze.
There are over 3,100 ETFs available to UK investors. The advice online is contradictory. The jargon is impenetrable. And the fear of making the wrong choice is paralysing.
ETF Matchmaker exists to solve that specific problem.
What we are
We're a recommendation service. You tell us about your goals and preferences, we tell you which ETFs match. We explain why in plain English, and you decide what to do next.
Think of us as the knowledgeable friend who actually understands this stuff and can translate it for you.
What we're not
We're not financial advisers. We're not regulated by the FCA. We don't provide personal recommendations or ongoing advice.
We provide general information based on your answers to our questions. We don't know your full financial situation, so our suggestions might not be appropriate for you.
If you're unsure whether investing is right for you, speak to a qualified financial adviser. We're here to help you understand your options, not make the decision for you.
Our principles
Transparency: We publish our methodology. You can see exactly how we select ETFs and why we recommend what we do.
Independence: We're not affiliated with any ETF provider or investment platform. No one pays us to include their products.
Simplicity: We believe investing doesn't have to be complicated. A few well-chosen ETFs will serve most beginners better than an overwhelming array of options.
Honesty: We're upfront about what we can and can't do. We won't pretend to know things we don't.