Frequently asked questions

A website that helps you choose which ETFs to buy. You answer questions about your goals, we suggest 3-5 ETFs that match those goals, we explain why each one suits you. That's it. We're not a robo-advisor or investment platform. We don't manage your money or charge ongoing fees. We give you the recommendation, you decide what to do with it.

No. ETF Matchmaker provides general information, not personal financial advice. We don't know your full financial situation, just what you tell us in the quiz. We're not regulated by the FCA to provide advice. Our recommendations are meant to help your research, not replace it. The final decision about what to invest in is always yours. If you're unsure whether investing is right for you, speak to a regulated financial adviser.

You can, and it's a reasonable starting point. The difference is in the details. ChatGPT draws from training data that may be months or years old and can suggest ticker symbols that don't exist or ETFs you can't buy on your platform. It doesn't check UK platform availability, doesn't filter for UCITS compliance, and can't guarantee you won't get a US-only fund. ETF Matchmaker matches you against 250 individually vetted ETFs, confirms each one is available on your chosen platform, and publishes the complete selection methodology at /methodology so you can see exactly how we choose. Our algorithm also produces consistent results — ask the same question twice and you'll get the same answer.

We start with 250 ETFs that meet strict criteria (listed on our Methodology page). Then we match your quiz answers to the ETFs that fit. Your risk tolerance narrows down the volatility range. Your ethics preferences filter out industries you want to avoid. Your timeline affects the balance between growth and stability. We rank what's left and explain why each one made the cut.

There are over 3,100 UCITS ETFs available to UK investors. Most first-time investors look at that number and don't buy anything. We've filtered down to 250 that meet quality standards: sufficient size, reasonable costs, proven track records, and broad availability. This gives you enough variety without overwhelming choice.

You get instant access to your recommendations page. It shows your primary recommendation with a detailed explanation, plus alternatives that also match your criteria. You get a permanent link to access your results anytime. We don't email you marketing, just the link to your results.

Yes. If you start with ETF Recommendations and want the full portfolio later, you can upgrade and pay the difference. Your original answers are saved.

Yes, we offer a 30-day money back guarantee. If you genuinely feel the recommendations don't match the answers you gave, email us at hello@etfmatchmaker.com and we'll sort it out.

We publish our complete methodology. Every ETF in our database had to meet criteria we explain publicly. Independence: We're not affiliated with any ETF provider. No one pays us to include (or exclude) any ETF. Our only revenue comes from users like you. No hidden agenda: We don't sell ongoing services, so we have no incentive to make things complicated. Clear limitations: We're upfront about what we are and aren't. We provide information, not advice.

We store your quiz answers to generate recommendations. We don't sell your data to anyone. We don't share it with ETF providers or platforms. We use cookies for basic site functionality. Full details in our Privacy Policy.