Fair question. Here's why we charge:
This service takes work. We've curated 250 ETFs from over 3,100, built an algorithm to match your answers to the right funds, and written personalised explanations for each recommendation type.
We could offer this free and add affiliate links or sell your data. We chose not to. When you pay directly, our incentive is to give you genuinely good recommendations, not push whatever earns us a commission.